|
|
Media picture of the teacher in the Czech cinematography in the period after the year 2000
Majerová, Markéta ; Valenta, Josef (advisor) ; Koťa, Jaroslav (referee)
The thesis "Media Picture of a Teacher in the Czech Film in the Period Since 2000" is construed as one of a theoretical-empirical nature. Its theoretical part has set out two objectives. First, a process, through which media takes part in construing the reality and building up a discourse on the present teacher, is being described in such part. Another objective rests in a brief depiction of the current state of a teacher profession, and a description of the academic discourse, which is being presented by a pedagogical science with respect to a figure of the teacher. In addition, selected Czech films creating a media picture of the teacher that are subject to a critical discourse analysis in the empirically based part of the thesis are presented in the theoretical part thereof. Individual types of discourse, which these films propose with respect to a teacher, are being commented on at the conclusion of such thesis. Keywords media, teacher, Social Construction of Reality, film, discourse analysis, discourse
|
|
|
Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
|
|
|
Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
|
|
|
Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
|
|
|
The identity construction of teenage girls in internet media and magazines
Nováková, Petra ; Klabíková Rábová, Tereza (advisor) ; Baslarová, Iva (referee)
Diploma thesis "The Identity Construction of Teenage Girls in Internet Media and Magazines" deals with media texts which are being addressed to teenage girls; with a special attention to three significant media types of this area of concern. These are represented by the magazine Bravo Girl!, the blog dominikamyslivcova.cz and the website jenproholky.cz. The aim of the thesis is to describe and analyze these texts in detail; e.g. in the areas which are characteristic for them and could represent an element of high importance in the process of constructing the living reality of their recipients. The thesis also assumes how media could participate on their identity construction; their recognized values, opinions, thinking and lifestyle. Not only the thesis is concerned with the production of these specific texts and their features, it also focuses on the character of the interaction these media initiate towards the audience. It also tends to describe the receptive process the members of audience perform and how they react back, towards the media. To fulfill this goal, the pragmalinguistic analysis of the language features and communication strategies was used. Also the semiotic analysis was chosen, to the description of the structures of meaning, myths and ideologies within the texts. As a conclusion,...
|
|
|
Development of the border settlements and their inhabitants of the Český les
Angelovová, Kamila ; Šalanda, Bohuslav (advisor) ; Pohunek, Jan (referee)
The presented report surveys development of settlements and their native inhabitants in area of the Czech Forest Mountains in the West of the Czech Republic. This area was almost inaccessible during the communist era because it belonged to strictly monitored area on the border with the Federal Republic of Germany. Many villages, originally settled by Germans, became extinct. They became ruins in the course of time. The first part of the text is a case study of community called Lísková which is situated about 20 kilometers from Domažlice. The second part of the text describe a very similar village, which was not destroyed in 1956 unlike the village of Lísková. This village has survived up to this day. The aim of this dissertation is to find out what factors lead to the process of the extinction of the village and what were the reasons for other settlements having survived the ordered demolition in the borderland. Key words: border locality, human settlements, expulsion, extinct villages, borderline, fluctuation of population, social construction of reality, "take root", nations
|
|
|
Media representation of deepfake
Janjić, Saška ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This master thesis explores the media representation of deepfakes. The first part summarizes previous research followed by a comprehensive review of deepfakes, including the technology allowing for their emergence, current uses and methods of regulation and detection. The second part connects the phenomenon with important theoretical concepts such as social construction of reality and the crucial role of media in this process. The empirical part consists of research combining two methods - quantitative content analysis and qualitative critical discourse analysis. The research analysis is focused on media articles dealing with deepfakes in order to find out how the media represent this phenomenon. The results show that current media discourse of deepfakes is strongly negative as the media frame them as a security threat. This negative representation is highly speculative since journalists often invent their own stories of future disastrous consequences of the technology for national security due to lack of current examples. The findings show an apparent hierarchy of the harms posed by deepfakes which is present in media coverage, and reflects gender sereotypes and inequality in the current society. Harm in the form of non-consensual fake pornography targeting women is neglected in the media...
|
|
|
From construction of media reality towards s social stereotype in the printed advertising
Talácko, Aleš ; Šoltys, Otakar (advisor) ; Jungová, Eliška (referee)
Diploma thesis "From construction of media reality towards a social stereotype in the printed advertising" deals with stereotypical portrayals of people emerging in Czech magazine production in the first decade of 21st century. The first part of the thesis describes the theoretical fundamentals of the field, including the theory of the social construction of reality by Berger and Luckmann. In its second part, using the sample of magazines Týden, Reflex, Maxim (formerly Quo), Cosmopolitan and Žena a život, the thesis surveys the occurrence of stereotypical depictions in the period from 2000 to 2008, materialized using semiotic codes. These depictions are named, described and it is shown how are they used in the process of constructing a complex communicate. This thesis is trying to point out the disproportion in the depictions of males and females in advertising and (based on previous classifications available) comes up with an original classification of the stereotypical depictions. The thesis also describes the results of a quantitative content analysis in order to find out about the occurrence frequency of the stereotypes in pictorial texts used in advertising production and it segments the occuring stereotypes in three categories according to the frequency of their occurrence. The categories are...
|
|
|
Analysis of the coronavirus crisis discourse in the opinion sections of Czech online media
Karel, Kryštof ; Schneiderová, Soňa (advisor) ; Křeček, Jan (referee)
This diploma thesis examines how the first, spring wave of the coronavirus pandemic and its associated aspects were presented by Czech media, specifically by the opinion sections of reputable mainstream online media in three three-days intervals in different phases of this period. Its main premise is that the way media refer to a social reality can significantly influence this reality, its theoretical part is therefore focused on the reciprocal relationship between media and society, mainly the social construction of reality and discourse, besides also describing the pandemic itself and the trends in the usage of media during the analysed period. The research itself was made using the discourse analysis method. The central chapter of the thesis presents key findings in ten subchapters focused on the main discursive tendencies, common language elements and social phenomena being referred to. The interference of the COVID-19 discourse with the ones about the government restrictions, economic development and the assumed Chinese origin of the virus was salient, the parallels with other diseases or historic events or eras were also common. Metaphors, neologisms, fallacies or metadiscourse reflections appeared in the analysed texts as well. The dynamics of the discourse that was varying depending on the...
|
|
|
Representation of anarchocapitalism in Czech media
Mika, Jindřich ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The goal of this diploma thesis is to conduct a thorough research of the Czech public debate on anarcho-capitalism and anarcho-capitalists through media communication, to analyze the media representation of anarcho-capitalism using quantitative content analysis and to provide a momentary capture of speakers, actors, topics and contexts. The study first focuses on the theoretical basis of anarcho-capitalism, its practice in the Czech Republic and the theory of portraying reality in the media from a social constructivist point of view. Then it focuses on research of media reports on anarcho-capitalism or anarcho-capitalists published in the Czech print and online media from the beginning of 2010 to the end of 2020. The results show how the representation of anarcho-capitalism in the media has changed over time and present the main topics and contexts with which anarcho-capitalism was mentioned in the Czech media.
|
guest ::
